1 1 assignment critical thinking for business decisions

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1-1 Assignment - Critical Thinking for Business Decisions

Critical business skills for success (bus225), southern new hampshire university.

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Module One Assignment Southern New Hampshire University BUS 225: Critical Business Skills for Success Tobie Gunby January 14, 2024

Module One Assignment Application Critical thinking helps individuals interpret information, evaluate arguments, and propose explanations (Soomo Learning, 2020). With these skills it plays an important role in making decisions within a business. These skills help to analyze each situation by researching and questioning sources used critical thinking in their decision making to adapt to the changes that were needed within the world’s media platform, while not changing their overall goals. Disney uses these skills to interpret and analyze information to make the best and logical decision that is best for their overall company. Analysis Disney is known for more than what they started out as. The Walt Disney Company is based in Burbank California and was founded in 1923 by Walt Disney. Disney is now known for their theme parks, movies, streaming services, attractions, wildlife sanctuaries, documentaries, and so much more. According to the March 14, 2018, Strategic Reorganization set by Disney, they announced a new structure and that is to consolidate the company’s direct to consumer services, technology, and international media operations into a single, worldwide business to capitalize on growth operations (Bruce, 2018). Disney chose to diversify to be able to keep up with the pace of the customer demands, increase in profits, and be more open within their corporate world. Robert A. Iger, Disney’s Chairman and Chief Executive Officer, mentions that this diversification would help the company to “position itself from the future, creating a more effective, global framework to serve consumers worldwide, increase growth, and maximize shareholder value” (Bruce, 2018). Disney has been upgrading with their customer demands, with the biggest platform being within streaming which was launched in 2019 and strategy has grown with the times and Disney has now offered their services to their customers to be able to enjoy all their movies and shows, such as Disney, Pixar, Marvel and Lucasfilm, at any time. Conclusion Marketing for their customers is the foundation for most businesses, to evolve with what their customers needs are and become more convenient for them. This is exactly what Disney has done with their online streaming industry+ was released in November 2019, which was perfect timing for their customers to need conveniency as that was right before the COVID- pandemic. There are plenty of streaming services out there that Disney+ must compete with,

References Bruce. (2018, June 27). The Walt Disney Company Announces Strategic Reorganization. The Walt Disney Company. thewaltdisneycompany/walt-disney-company- announces-strategic-reorganization/ Soomo Learning. (2020). Critical business skills for success. webtexts

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Course : Critical Business Skills For Success (bus225)

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BUS 225 1-1 assignment: critical thinking for business decisions

• Olivia Smith
• August 9, 2024

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Instructions of BUS 225 1-1 assignment

Assignment: Critical Thinking for Business Decisions

Business leaders are often faced with situations that require swift but responsible decisions. You’ve learned how critical thinking is more than simply evaluating the pros and cons of a situation. It is a method that engages broad thinking abilities that include brainstorming, data analysis, creativity, collaboration, and reflection. The ability to adapt to ever-changing conditions through critical thinking and decision making is key to capitalizing on market upturns and staying afloat during economic declines.

As part of this course, you will complete a series of assignments.

For this assignment, analyze the diversification strategy of either Disney or Kimberly-Clark using the documents linked within your Soomo webtext. 

Explain how critical thinking applies to decision making based on your review of a real-world scenario. Specifically, you must address the following rubric criteria:

• What makes critical thinking crucial for decision making?
• Why do you think the company reached the decision to diversify?
• What steps do you believe were taken? Explain your response using sources found during the research of your selected company.
• Was the decision to expand products, services, or value chain successful? Why or why not?

To begin, choose one of the following to focus on for this assignment and review the corresponding document provided in the Soomo webtext.

• Kimberly-Clark

Guidelines for Submission

Complete the Critical Thinking for Business Decisions worksheet in your Soomo webtext, download your completed work, and submit it in Brightspace for instructor feedback.

You should write using a professional voice, and any sources should be cited according to APA style. Your assignment must be between 400 and 800 words in length.

Step-By-Step guide on BUS 225 1-1 assignment: critical thinking for business decisions

Introduction to bus 225 1-1 assignment.

Welcome to the BUS 225 1-1 assignment: critical thinking for business decisions . This How-To Guide revolves around your understanding of Critical Thinking for Business. I will provide brief and descriptive guidelines to solve the 1-1 Assignment post and a dummy solution for each section. This Owlisdom How-To Guide will equip you with guidelines to tackle all the queries related to the BUS 225 1-1 assignment: critical thinking for business decisions post. Let us begin with the guide.

Analyze the diversification strategy of either Disney. Explain how critical thinking applies to decision-making based on your review of a real-world scenario.

Introduction.

For the BUS 225 1-1 assignment: critical thinking for business decisions , I have selected Disney. Keeping this in mind, we have to briefly introduce Disney and highlight the role of Critical Thinking in decision-making.

• Briefly describe Disney’s diversification strategy. This could include expansion into different entertainment mediums, geographical expansion, acquisition of other companies, etc.
• Highlight the role of critical thinking in decision-making. Mention why evaluating various factors beyond pros and cons is essential in complex business environments.

Disney, a global leader in entertainment, has skillfully executed a diversification strategy that spans various mediums and markets. This strategy includes venturing into television, theme parks, digital platforms, and international expansions and acquiring other entertainment entities like Pixar, Marvel, and Lucasfilm (Symes et al., 2017). Such moves broadened Disney’s portfolio and fortified its market position across different demographics and geographies. Critical thinking has played a pivotal role in Disney’s decision-making process, enabling the company to navigate complex business environments successfully. By evaluating factors beyond simple pros and cons—such as potential long-term market trends, cultural shifts, and technological advancements—Disney has made informed decisions that capitalize on emerging opportunities and mitigate risks(Grenier & Kaeppel, 2023). This approach underscores the importance of a nuanced analysis that includes brainstorming, data examination, creativity, and strategic foresight, which is essential for thriving in today’s dynamic business landscape.

Explain how critical thinking for decision-making applies to the scenario. Use evidence to support your explanations. What makes critical thinking crucial for decision-making?

Application.

For this section of BUS 225 1-1 assignment, critical thinking for business decisions , we must explain the application of critical thinking in decision-making.

• Explain the application of critical thinking. Discuss how critical thinking skills such as analysis, evaluation, and reflection might have been applied in Disney’s decision to diversify. 
• Illustrate your points using specific examples or hypothetical scenarios based on Disney’s history.
• Support your explanation with evidence. Refer to specific instances within the linked documents or credible sources that indicate using critical thinking in decision-making.

In the strategic diversification of Disney, critical thinking was paramount, involving rigorous analysis, evaluation, and reflection (Santiago & Skov-Carlsen, n.d.). For instance, Disney’s acquisition of Pixar, Marvel, and Lucasfilm showcases an application of critical thinking in identifying synergies that could expand its market reach and content library. Disney evaluated the potential for these companies to enrich its storytelling capabilities and appeal to wider audiences, thus securing a competitive advantage in the entertainment industry. The decision to diversify into streaming services with Disney+ is another example of critical thinking in action. Disney analyzed the shifting consumer preferences toward digital content consumption and evaluated the long-term benefits of owning a direct-to-consumer platform (Mulla, 2022). This move required reflecting on the company’s core competencies in content creation and leveraging them in a new, rapidly growing distribution channel. These decisions underscore the critical role of thinking beyond immediate gains, focusing on sustainable growth and adaptation to technological advancements and changing market dynamics. 

Explain how information (such as facts, opinions, and published reports) determines or establishes the context. Use evidence to support your explanations. Why do you think the company decided to diversify? What steps do you believe were taken? Explain your response using sources found during your research on your selected company.

For the analysis of the BUS 225 1-1 assignment, critical thinking for business decisions , we will discuss different sources and use them to justify our comments. 

• Analyze the information used for decision-making. Detail how Disney might have used facts, opinions, and published reports to shape their diversification strategy. 
• This could include market analysis, consumer behavior studies, and financial forecasts.
• Discuss the company’s decision to diversify. Based on your analysis, infer why Disney decided to diversify. 
• Consider economic, competitive, and strategic factors.
• Outline the presumed steps taken. Speculate the sequence of actions or decisions Disney made in its diversification process. 
• Support your reasoning with research, pointing to similar decisions made in the business world as examples.

Disney’s decision to diversify its business operations was driven by a comprehensive analysis of market trends, consumer behavior studies, and financial forecasts, utilizing facts, expert opinions, and industry reports (Santiago & Skov-Carlsen, n.d.). The strategic move towards acquiring major content creators like Pixar, Marvel, and Lucasfilm was influenced by the need to stay competitive in a rapidly evolving entertainment landscape and to cater to a broader audience with varied interests. Economic factors, such as the rising demand for digital content and the shift towards streaming platforms, played a significant role. Disney recognized these trends and launched Disney+, a direct-to-consumer streaming service, to capture the growing online viewership and ensure a direct relationship with its consumers (Soares et al., 2022) Strategically, Disney’s diversification can be seen as steps to mitigate risks associated with over-reliance on traditional revenue streams and to explore new growth avenues in content creation, distribution, and technology. The company likely conducted an in-depth market analysis, evaluated potential acquisitions for synergy, and planned for an integrated approach to content distribution across its platforms.

Describe the role of logic, evidence, and arguments in the company’s decision-making process. Was the decision to expand products, services, or value chain successful? Why or why not?

Conclusion .

In conclusion of BUS 225 1-1 assignment: critical thinking for business decisions , we will summarize all the key takeaways.

• Describe the role of logic, evidence, and arguments. 
• Summarize how these elements were crucial in Disney’s decision-making process. Emphasize the importance of a well-reasoned approach backed by solid evidence.
• Evaluate the success of the diversification. Assess whether Disney’s strategy to expand products, services, or its value chain was successful. 
• Provide reasons for your conclusion, including financial performance, market share growth, or enhanced brand value.

Disney’s decision-making process is epitomized by a reliance on logic, evidence, and sound arguments, crucial for its successful diversification. This methodical approach, grounded in market analysis, consumer insights, and financial projections, enabled strategic decisions like acquiring major studios and launching Disney+ (Soares et al., 2022). The outcome of these strategies is a testament to Disney’s success, which is reflected in Disney’s improved financial performance, market share expansion, and increased brand value. The launch of Disney+, alongside acquisitions such as Pixar, Marvel, and Lucasfilm, diversified Disney’s audience and content, enhancing its competitive edge and resilience in the market. This well-reasoned, evidence-backed strategy underscores Disney’s leadership in the entertainment industry and its capacity to thrive amidst evolving market dynamics.

By following this BUS 225 1-1 assignment: Critical Thinking for business decisions guide, you can construct a well-organized and insightful analysis of Disney’s diversification strategy through the lens of critical thinking and decision-making. In the next module of BUS-225 , we will explore the 1-2 Discussion on Research and Problem Solving.

Grenier, R. S., & Kaeppel, K. (2023). Challenging Dominant Ideologies and Expanding the Narrative Habitus in Spaces of Organizing Through Critical Thinking. In J. C. Collins & J. L. Callahan (Eds.), The Palgrave Handbook of Critical Human Resource Development (pp. 201–218). Springer International Publishing. https://doi.org/10.1007/978-3-031-10453-4_12  

Mulla, T. (2022). Assessing the factors influencing the adoption of over-the-top streaming platforms: A literature review from 2007 to 2021. Telematics and Informatics , p. 69 , 101797.

Santiago, L., & Skov-Carlsen, M. (n.d.). Integrated Strategy Project (ISP) .

Soares, D., Freitas, H., Oliveira, J., Vieira, L., & Au-Yong-Oliveira, M. (2022). Keeping the Eyes Busy: A Case Study of Disney+. World Conference on Information Systems and Technologies , 195–206.

Symes, H., Sharma, U., & Davey, H. (2017). The impact of accounting regulations on annual report length. International Journal of Economics and Accounting , 8 (3–4), pp. 275–302. https://doi.org/10.1504/IJEA.2017.092278

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